Memorial Maternity shows first time mommies-to-be that they will be there to answer all of their not-so-pretty questions about having a baby by saying the real truths of pregnancy first.
Awarded Golden SCADDY for "Integrated Campaign”
Social Media: Images for new expectant mothers to enjoy and share with their friends so that they can feel more comfortable talking about what is going on with their bodies because Memorial Maternity has opened the door to conversation by being the one to say “it” first.
Microsite: Created as an open forum for the first time mommies-to-be to talk to each other in a safe place, as well as have direct access to professional feedback and the resources to get plugged in to Memorial Maternity.